Cash On Hand, How Much Is Too Much?

Many executives and analysts will argue that there is no perfect balance or ratio for cash on hand in your business. In our opinion, every industry differs and the reasons for having cash on hand could vary greatly depending on those industries.

I've recently been asked to give monthly cash on hand estimates to executives which seemed like an odd question since it can vary greatly. Then it prompted me to look into the models and how we are deriving cash on hand for the businesses we consult.

This led me to question how much cash on hand I advise businesses to keep in the business.

One important aspect I began to look more closely at was how fast the company collects its receivables, seasonal inventory requirements and available credit lines. If no line of credit was available to the business the cash on hand increased significantly. If you collect on your receivables quickly, say within 30 days; then you need less reserve cash than if you collect your receivables within 120 days. In addition, for companies that had more than 3 year's worth of data, I studied a frequency pattern of the cash coming in. This determined slow months when more cash on hand was needed to cover expenses for raw materials, salaries and benefits, etc... The month's with more robust sales could generally reduce cash on hand. A variable percentage was calculated based on expense to projected sales ratio.

(Please note, rational sales forecasts are needed for this, and over-inflated projections can ruin the cash on hand needs)

In addition to what the business is currently doing I look at the current forecast and next fiscal year budgets to get an idea of where the expenses are heading. For industries that are capital intensive or companies that have large projects scheduled for future months, we would need to reevaluate their cash on hand projections in accordance to their spending. Many companies have the same recurring expenses month-in and month-out. However, one large project can offset this amount and require additional cash on hand each month until the project is complete.

Nonetheless, your business needs to keep cash on hand, whether it be as little as thirty days or as great as twelve months to stay afloat. The last crisis you want to worry about as an executive is not being able to keep the lights on while sales are robust.

If you have any questions feel free to write me directly at doug@yipfolio.com.

Doug C. is a Financial Analyst for a top 20 Fortune 500 Financial Services company and owner of YIPFolio Financial & Management Consulting Services. He specializes in Financial & Accounting services including balance sheet, P&L, fixed assets, and capital funding. He has spent several years in the Hosting and Technology industry while consulting management and senior management on all aspects from raising capital to managing daily cash flow. Doug received his BS in Finance from Fairfield University and resides in the Greater New York City area.

What General Motors Doesn’t Understand—Visibility Counts

By the number of flyers stuck to my front door, sticking out of my mailbox, and tucked under the wiper blade of my car... I think I’m safe in saying that my local restaurants, cleaning ladies, roofers, grocery stores, dry cleaners, window washers, painters, etc, etc, Sandwich Board 300x199 What General Motors Doesn’t Understand—Visibility Countsetc are desperate for ways to stay in front of potential customers.

There is a way to stay in front of potential customers online that likely costs less than paying people spam houses and cars in the neighborhood. Two well known companies give you the tools to put your ads in front of targeted audiences at very low prices: Facebook and Google.

Facebook - Targeted Advertising on the Cheap

Facebook allows you to choose the people you want to target very carefully. You can select gender, age, location, and even get into what they like and don’t like. If you know your target market’s demographics, using Facebook’s simple system, you simply focus in on those people, create a very simple ad that even has an image in it, and your ads begin appearing in the right-hand column of the targeted people’s Facebook pages.

Yes, you do have to pay for these ads, but like most online ads these days, you only pay when someone clicks on your ad. And, part of the reason Facebook’s stock has slid nearly 20% in two days is because people know that the only 5 in 10,000 people click on those ads. That’s potentially 9,995 people seeing your ad without you paying a dime!

Bonus Info: People burn out on Facebook ads very quickly—they literally stop noticing them because they see the same ad dozens of times a day. To prevent ad burn out, rotate your ads. Facebook ads are easy to make, so make several and rotate them regularly.

Google’s Remarketing – Visibility for Pennies

Google has a great AdWords product that allows you to put a cookie on the browser of anyone who visits your site. This is referred to as putting these visitors into your remarketing audience. When these visitors go to another site that has advertising delivered by Google—there are over 1 million websites and hundreds of millions of pages that have ads delivered by the online advertising giant—Google can see they’re in your audience and will display your ads to them.

What could be better than staying in front of people who have been to your site—they are in some way interested in your products and services. The vast majority of people do not become a customer on their first visit—stay in front of them and encourage them to come back.

Like Facebook, Google gives you some great tools to make very powerful ads. And like Facebook, they only charge you if/when someone clicks on the ad. Maybe one of the reasons Google’s stock is doing better than Facebook’s is because on average ads on Google’s display advertising system are clicked on 40 out of every 10,000 views.

Bonus Info: Your ads only begin showing up after 500 people are in your audience, so get the code on your website ASAP to begin building that audience. Don’t let creating the perfect ad hold you back. Make a really simple ad to begin with—you can build the real ads later.

Visibility Still Matters

Lemonade Stand 300x199 What General Motors Doesn’t Understand—Visibility Counts

Any kid who moves her lemonade stand to the corner of two busy streets can tell the GM geniuses, you need to be visible to sell.

The high-paid marketers at GM don’t seem to understand that staying in front of potential customers is important. Last week they very publicly announced that they were going to stop advertising on Facebook because it wasn’t selling cars.

Internet marketers tend to focus on the aspects of online marketing that are quantifiable.  It’s what they love about Internet marketing—everything can be measured. This measurability tends to blind Internet marketers to the fact that visibility and branding still have an important role to play, even it can’t be measured to tenths of percents.

Thanks to Todd Bates for sharing the sandwich board photo and Geoff Sowery for sharing the lemonade stand photo via the Creative Commons license.

headshot 150x150 What General Motors Doesn’t Understand—Visibility CountsBIO

Rod Holmes is a partner at Chicago Style SEO, a full service Internet marketing firm. You can read more of his thoughts at ChicagoStyleSEO.com/blog/ or on Twitter: @chicagostyleseo

Stress Free Application Deployment Using VPS.NET and StandingCloud

Free Webinar, “Using Hosted Apps on VPS.NET through Standing Cloud” designed to assist SOHO and SME IT managers with easy SaaS deployment options.

Building upon their relationship announced in April 2012, VPS.NET and Standing Cloud will present a pair of joint webinars for IT managers. The webinars will assist in easing the burden of application deployment in the work place. By using VPS.NET and Standing Cloud, SOHO and SME IT managers can automatically deploy applications from the Standing Cloud market place, including more than 100 options commonly business applications. Users also have the option to choose from 13 different datacenter locations that best fit their needs.

VPS.net and Standing Cloud have setup two webinars for interested parties, scheduled Wednesday May 30th, at 10am EST and Wednesday June 6th at 12pm EST. Users are able to find out more information and register for the webinars at the Standing Cloud website, at http://www.standingcloud.com/webinar-signup
“In the past we’ve seen many small businesses suffer from slow deployment of applications, if they’re able to do it at all. Standing Cloud allows our Hosted App users to easily deploy applications necessary to grow their business”, said Rus Foster, Managing Director of VPS.NET.

Rus added, “Since we announced the partnership with StandingCloud, we’ve seen rapid adoption of the Hosted App service. By following up with the webinars, we think even more users will find a significant value in the service.”

“VPS.NET's new Hosted App service makes it simple to shop for and host applications in the cloud," said Michael Ficco, VP of Business Development for Standing Cloud. “With easy integration, a seamless customer experience, full user support, custom branding and a large app catalog, our marketplace solution helped make it easy for VPS.NET to make this great value-added service available to their customers."

ABOUT VPS.NET
VPS.NET operates one of the largest cloud hosting systems in the world. It offers affordable cloud hosting to everyday users, while giving enterprise users the flexibility they need to adequately scale and handle their growing IT demands. VPS.NET is a division of the UK2Group, which provides domain registration and web hosting services to thousands of customers globally through its family of hosting brands - UK2.net, midPhase.com, WestHost.com, 100TB.com, Anhosting.com, Resell.biz, and VI.net. VPS.NET is committed to providing secure and reliable products and services underpinned with excellent support. For more information about VPS.NET, please visit http://www.vps.net.

ABOUT STANDING CLOUD
Standing Cloud is a leading provider of cloud application management services. We deliver a seamless application layer for cloud service providers and ISVs, making application deployment and management fast, simple and hassle-free in the cloud.
Our standard application catalog includes 100 open-source and commercial applications; our service supports a wide range of application technology stacks, cloud service providers and orchestration software systems.
Founded in 2009, Standing Cloud is based in Boulder, Colorado. Investors include Foundry Group and Avalon Ventures.

Join us for our Webinar with Standing Cloud

We're excited to be able to announce that we'll be holding our first webinar next week to show off our new Hosted Apps product. Even better, we're able to do the webinar together with our friends at Standing Cloud.

The webinar, titled "Ease the Burden of Application Deployment: Hosted Apps on VPS.NET and Standing Cloud", will show you many of the ways you can make deploying applications an absolute breeze. We've scheduled two times for the webinar; the first, Wednesday, May 30th at 10 AM EDT (GMT -5) and the second, Wednesday, June 6th at 12 PM EDT. You're able to register for the webinars at http://www.standingcloud.com/webinar-signup

By using the Hosted Apps at VPS.NET, you're able to easily deploy applications in just a few minutes. Not only does this make the deployment of applications easier and faster, but they also continue to save you time in the long run, as the applications are automatically updated.

Standing Cloud, which provides the software making it possible to do the turnkey application deployment, has an extravagant and thorough application marketplace. Once inside the market place, you're able to choose from over 100 different applications, made to solve a wide variety of problems. Some of the most commonly deployed applications include Drupal, MoveableType & WordPress. There are many other applications available in the Standing Cloud market place, aimed at making life easier for the small businesses out there.

  • OpenHRM - A popular human resources management tool, which includes an employee self service module.
  • Magento - A full featured eCommerce software, that allows you to be able to setup an online business in just a few minutes.
  • OpenX - An ad server solution that allows website owners the capability to easily sell advertising opportunities on their site.
  • SugarCRM - A customer relations management tool, making sales and marketing campaigns much easier to organize and track the success rates of.

All of these applications and many more can be automatically installed using the VPS.NET Hosted Apps option. You're able to strategically place your server closest to you or your customers, choosing between either a US or UK VPS.NET Cloud Server.

We're really excited about this webinar, and we happy to be able to show you several different ways the Hosted Apps can make your life easier. Registration and attendance of the webinar is totally free.

We hope to see you there!

Join us for a tour of Marussia F1

Hey F1 fans! We have the opportunity of a life time for you! We're able to take a lucky 5 fans on a tour of the Marussia F1 team headquarters on May 31st 2012. Included in the tour are a complete tour of the Marussia F1 headquarters, where you'll be able to see the F1 cars, the components involved in each, a free lunch, and free bag full of UK2Group F1 merchandise.

Those who wish to attend will need to be able to provide their own transportation to Banbury, England. Other than that, the tour is completely free!

As there is limited space for the tour, we ask that you email our management team at mgmt@vps.net with proof of travel accommodations and an explanation of your interest in F1.

For those interested in keeping up with the full ongoings of the Marussia F1 Team, we encourage you to subscribe to the UK2Group racing website at http://marussiaf1team.uk2group.com.

VPS.NET partners with WHMCS to offer discounted client management solution

The WHMCS Partnership offers clients discounted software, and improved reseller management features.

Providence, Utah – May 10th, 2012 – VPS.NET, a leading cloud hosting provider with over 13 unique locations, announced today that it has partnered with WHMCS. Through this partnership VPS.NET clients are now able to purchase the WHMCS client management software at a discounted rate of only $7.50 a month. In addition to the discount WHMCS has committed to improving the reseller module so customers can effortlessly resell VPS.NET’s cloud hosting services.

WHMCS offers a turnkey client management solution, providing users with an all in one billing and support portal, automating many of the day-to-day tasks for online businesses. With direct integration to over 100 different APIs for payment gateways, provisioning systems, domain registration providers and many other services, WHMCS can work as a stand-alone solution or alongside other providers to help make your online business successful.

“The partnership offers our clients an affordable client management solution, that allows them to focus on building their business by automating many time consuming tasks” said Rus Foster, M.D. of VPS.NET. He added, “The guys at WHMCS are highly respected and I know our clients will find significant value with their software and add-on reseller module.”

"We are very excited to be working with VPS.NET. Cloud Hosting is undoubtedly the big thing right now, and so when VPS.NET approached us to replace their current billing solution offerings as their new preferred partner, we jumped at the chance." says Matt Pugh, CEO of WHMCS.  "We've also taken this opportunity to re-vamp our integration with VPS.NET, introducing a brand new module that features more integration with VPS.NET than ever before."

WHMCS is available today to all VPS.NET clients. Licenses can be purchased inside the VPS.NET control panel, for $7.50 a month, in the license manager under the “Edit VPS” option.

Who is your favorite robot?

All around the world, no matter where we go, the VPS.NET robot is always in the highest demand. It's friendly, squeezable and cute. And luckily, we just got a box full of new ones to give away to you!

We're going to give away a VPS.NET "swag" kit consisting of a robot, a mug, and THREE pens! All that you need to do is comment with who your favorite robot is. If you include a video, you get DOUBLE ENTRY to the drawing. We'll be drawing 3 winners Tuesday, May 15th, so get those entries in!

My favorite robot easily is Johnny 5, from the Short Circuit films. The dumb luck way he came to life, his never ending need for input, and really, how can resist a robot with these kind of dance moves?

Guest Bloggers at VPS.NET

There are a lot of great, intelligent people involved in the VPS.NET community. We get the pleasure of communicating with many of them on a daily basis, but that doesn’t given them the exposure they deserve, which is why we’ve decided to open up the VPS.NET blog to guest bloggers.

If you’re someone who enjoys writing and is an expert at one of the many topics enjoyed by the over 50,000 unique visitors to the VPS.NET website, we’d love to showcase your talents.

What kind of topics do our visitors enjoy? Almost anything technology related! Whether it be geek gear, social media, search engine marketing, or design related topics, many of our readers have expressed interest in it. With that said, our readers also enjoy many non-technology related topics. One might say we're sophisticated people with diverse interest sets.

To get started writing for VPS.NET, simply send an email to our blog coordinator at terry@vps.net. We’ll then be able to nail down a specific topic and publishing date for you. Our guest blogging is extremely flexible; we're able to run a series of posts, or we can run single one-off posts. If you're a startup launching a new product, we'd be excited to help add to the buzz that you deserve!

So what are you waiting for? Join the ranks of previous guest bloggers, Doug and Michelle, who have used their writing talents to market their services to an entirely new group of interested readers.