The Importance of a Domain Name

Much like the importance of having a high quality location for a brick and mortar business, having a domain that appropriately represents your business, and brings in high quality traffic is important for an online business. The infographic below shows the difference between a high quality domain, and one that doesn't represent your business nearly as well.

As always, VPS.net sells domain names inside of the customer portal. With volume, we offer tremendous discounts!

domain names 101 620x3344 The Importance of a Domain Name
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VPS or Cloud Server: What’s the difference and which do I want?

We interchangeably use the terms VPS and Cloud Server at VPS.net to describe our product. The truest term likely isn't either of these -- Cloud VPS would actually be the best way to describe our cloud product, as it's a virtualized server, on redundant cloud infrastructure. Sometimes we use the term VPS out of habit; other times, there are actual reasons, such as for SEO purposes or commonality to the customer.

So really then, what's cloud and what is just a VPS?

While there’s no formal definition of what the cloud is at this time, we tend to consider there being a requirement of a few basic aspects in order for a service to totally qualify as cloud hosting. Before we go into the differences, lets explain how they’re the same.

  • Both VPS & Cloud Servers use virtualized environments.
  • Both VPS & Cloud Servers use resources from a single hypervisor.

As you can see, both a VPS and cloud servers use the same basic virtualized environment to get started. The type of virtualization is going to greatly depend upon the provider, as multiple virtualization methods can be used to offer VPS or Cloud servers. Our software provider, OnApp has support for Xen, VMware and a few others. We've chosen Xen for our virtualization platform.

A popular misconception about cloud servers is that they're able to use the resources of a multiple servers. This is actually untrue. A Cloud Server is only able to use the resources of a single machine. Unfortunately, while technology has come far, we’re still unable to pool resources together from multiple machines to work in conjunction with one another.

What the heck are the benefits of a Cloud Server over a traditional VPS?

Despite the similarities to a traditional VPS, a cloud server has several significant advantages that can be beneficial to a website owner. Cloud Servers have three primary advantages over a traditional VPS.

  • Near limitless flexibility with resource sizes.
  • On the fly resource upgrades, sometimes without even requiring a reboot.
  • Significantly better redundancy
  • Centralized redundant storage

The first two advantages go together; with a cloud server, you’re able to upgrade to significantly higher server specifications, and you’re able to do it on the fly. This means that if your site starts to receive an enormous amount of traffic, it’s not necessary to migrate your site to a new server. You can simply add more resources, and the changes will take effect immediately, on the existing server.

The second two also go together quite well. In the traditional VPS environment, your server is hosted on a single hypervisor, with typically the hard drives running in a RAID 10 array. Not a bad setup. With a cloud server, your server can be hosted on any of the hypervisors on the cloud, because your data is hosted on a centralized storage system called a SAN. With this arrangement, if a hypervisor fails in the cloud, another one can simply take over the work of hosting your cloud server. Most cloud providers also take it one step further, by replicating your data across multiple SAN units. This means that one of the SAN fails, the other will take over the process of hosting your data.

All and all, cloud servers have essentially taken the traditional VPS and made significant improvements to it. Considering that a cloud server normally runs around the same price range as traditional VPS hosting, there’s really no reason not to consider the cloud for your website.

Cloud Report: Win a Year of Free Hosting, Instant VPS

Like sands through an hour glass, so are the days of our lives. Yet again we find ourselves coming up on another Friday, and I've got the juicy details of all that has gone on this week at VPS.net!

Before we get to the news, can I tell you how much I hate moving? I'm moving, only 4 miles away from where I currently am, and I'm already planning to never move again in my life. Not even to Bora Bora (not to be confused with Tora Bora). Rental trucks, having to dissemble furniture, work with service companies to get services activated... it's no wonder why I have no hair.

Instant VPS
Our devs created a neat new tool to make launching a new VPS even faster for you. Labelled Instant VPS in the control panel, you're able to quickly and easily launch a new 4 node VPS with the click of a button. Simply choose whether you'd like the VPS to located in the US or UK and our system will automatically create a shiny new CentOS cloud server for you.

Win a Years Worth of Free Hosting!
To celebrate our race to 4,000 followers on Twitter, we're giving away a years worth of free hosting. All you have to do is be our 4,000th follower. If you end up winning, you'll receive a free 4 node server with CloudLinux and cPanel installed -- and you won't have to pay anything for a year! Consolation prize for followers 3,999 and 4,001 will be a robot and a VPS.net mug. Everyone is a winner with VPS.net!

With a competitor? We'll move you, and slap a sweet discount on your invoice.
Currently hosted with a different hosting company other than VPS.net? Let us migrate your site(s) to the VPS.net cloud. As part of our agreement, we'll move your sites totally free of charge and if you show us the invoice from your current host, we'll happily apply a discount to your first VPS.net invoice equal to that amount.

Hope everyone enjoys the weekend! I'll be busy working out in the sun, getting the new house in tip top shape for the house warming party. You're all invited. Just show up with lots of food!

Planning your webhosting business

In my last article, I talked about the factors which should be present in order to become a successful webhost. In this article, I will talk about planning for the success of your webhosting company.

In order to become successful, you will need to plan for your webhosting company’s success. At the heart of your planning phase is a business plan. A business plan helps you put all your thoughts on paper prior to starting your webhosting company, and helps you identify any issues which need to be addressed prior to launching your business. A business plan is primarily composed of the following sections:

  • Products and Services
  • Market Analysis
  • Marketing Strategy
  • Sales Strategy
  • Milestones
  • Management Summary
  • Financials

Since it is technically impossible to cover all of the above aspects in one article, I will start by taking a look today at the products and services a webhost can sell, and will discuss the subsequent sections in later articles.

Products and Services to consider selling:

  • Domain registration services: Usually, there isn’t much profit to be made here. However, if you’re offering shared and reseller hosting services, you will need to offer domain registration options, because many clients bundle their domain name with their shared or reseller hosting service.
  • Shared hosting services: While there is a margin profit to be made here, you will need to provide very good support, since all your competitors are doing it. I highly suggest you hire a service company which provides outsourced hosting support. This will ensure that you’re providing 24/7 support, at the fraction of hiring a full-time employee.
  • Reseller hosting services: This offering is very similar to shared hosting services, except that you’re allowing your clients to resell hosting services to their clients. Therefore, your support will need to be even better since your customers are business owners, and will lose money every time your service is unstable.
  • Dedicated Servers: A dedicated server is a physical hardware computer with high specifications, which will be dedicated to one client only, whereas a shared hosting account resides on a server shared with other accounts, as the name implies.
  • VPS hosting services: A virtual private server (VPS) is a part of a dedicated server, functioning as a dedicated server, through a software technology called virtualization. This technology allows you as a company, to sell a VPS to your customer, which almost functions as a dedicated server, at the fraction of a price of a dedicated server.
  • Cloud hosting services: While a VPS server is usually part of a dedicated server, a cloud server usually sits on top of a server farm, which usually consists of hundreds of physical servers or more. This allows your server instant upgrades to virtually unlimited resources and failover abilities.

My next article will talk about additional streams of income for webhosts, by selling products and services which will complement your webhosting offerings. Stay tuned!

Samer Bechara is a business consultant who specializes in business planning, online marketing and web-based technical solutions. He can be reached through his website, Thought Engineer.

9 ways to get work done.

Being a work from home employee for VPS.net, I often struggle at maintaining productivity. I'm human. There's distractions all around me, whether it be the TV, house work that needs done or a random errand that needs run (See Infographic: Clocking in from the Couch). These distractions -- yep, they're there for me every day. It has taken me awhile, but after recently celebrating my 2 year anniversary with the company, I've finally mastered a few techniques to stay productive.

Monitor the industry.
I firmly believe in the saying, "Keep your friends close, and your enemies closer." While our competitors are not at all our enemies -- in fact most of us are good friends -- it is important to monitor what is happening in the industry. There are a lot of microtrends that can go unnoticed when you're not looking for them, but if you see the market slowly moving in a direction you can quickly become the leader of it.

Task Manager.
Whether it be a white board or an online task manager, it's a requirement that you have some sort of technique to keep track of the work that needs done. Without people in the office to consistently remind me of what project is looming over my head, I need something. I actually prefer to use a white board, as it not only allows me to write down a lists of projects that need completed, but I can also use it to draw out my thoughts. There's also a few different online task managers like todo.ly and remember the milk that receive positive reviews.

Shut down email.
Out of all the distractions in this world, email is by far the absolute worst. Others have come out and said they recommend only checking their email twice a day or set times. I don't think it's necessary to live by such rigid rules -- hopefully I can give myself a little more credit than that. Instead, I choose to simply shut down the inbox until the important task I'm working on has been completed. If it's something that tasks an extended period of time, I'll use email to "freshen the eyes" a bit. With the change in work, it allows me to re-energize and re-focus.

Go into hiding.
There are some projects where everything but what you need to be doing is a completely and total distraction. Not only are things like the TV, and email a distraction, but everything around you is. Shut it out. I carry around a mobile broadband card and will completely go into hiding. My favorite spot is right along a nearby river on a park bench. Being in the middle of the wilderness, with the running water, and the nature sounds allows me to focus  like nothing else. If you're not able to leave the office, see if you're able shut down everything you can. Close the IM programs, shut down email, and get the job done!

Be comfortable.
It's almost impossible to work in an uncomfortable environment. While those of us who work from home have a little more flexibility in what surrounds us, even office-goers have the opportunity to spruce up their work environment to an at least not-so-dreary level. The most common things you can do are find the right tools for you; the right chair, monitor, mouse and keyboard are all important. Other tools that you use on a daily basis, whether it be a dictionary, or 3 hole punch are all crucial towards your continued productivity. You can further make things feel right by adding pictures of family members and friends, sports teams you closely associate or other important things in your life.

Organization is important
Being organized is a skill that few seem to master, yet it's probably the most obvious way to improve productivity (and quality of life!). When you're disorganized, nothing goes right. At best, you spend far too long looking for information. In the worst case scenario, you never find it! It's important to be organized with your documents stored offline, but also online. I've found that using a tiered folder setup for my document storage is by the best way I'm able to keep everything organized. While it does require some maintenance periodically, it makes my job much easier!

Know where and when to work.
When I tell people I work from home, typically the most common response I get is, "oh, so you work out of your bed?"

How I wish that were true! While there's nothing more that I'd love to do than spend extra time in my bed, it is required to sometimes act like an adult. As part of that, maintaining a steady job is necessary. I know that I don't work that well from my bed. I also know that working from my couch doesn't result in much work getting done. So, I've dedicated a small part of the house towards serving as an office.

Besides knowing where to work, it's also important to know when to work. Part of this requires some cooperation from your superior, however if they're letting you work from home, it's safe to assume they're likely a little more accommodating than your average boss. I know for certain activities I'm more productive at other times, than in comparison to other work. For example, it seems I'm able to best focus on my writing for the VPS.net blog closer to midnight. Things seem to just flow better. However for other tasks, such as working with spreadsheets, I work much better during the day.

Relax.
Ever try to work during the middle of an anxiety attack? Yeah, you can't. Your mind runs at 1,000 miles a minute and despite all that is going on, nothing is getting done. If you find yourself panicked, stressed or frustrated, find what helps keep you calm and relaxed. Jack Johnson always seems to do the trick for me -- others have prefer a nice walk around the block. When you're relaxed, you're the most productive and ready to take on the world!

Don't procrastinate. Do Prioritize.
Don't do it tomorrow. Just do it now. If there's multiple projects that are waiting for you, make a list, and prioritize them. Then finish them! Don't wait around while the world passes you by.

The State of Customer Service

While customer service has always been an important part of any successful company, the advent of mass communication tools has made customer service a top priority at any company. Tools like online forums, social media, and instant messaging have become platforms for customers to voice their complaints. The infographic below really explains a bit more about how customer service has changed in the past few years, and how customers are now being better taken care of than ever before.

the state of customer service 620x1700 The State of Customer Service

Find more amazing infographics on NerdGraph Infographics

Sydney, Australia – A Green Datacenter

Earlier today our datacenter provider for our Sydney, Australia announced that they had been awarded the LEED® (Leadership in Energy and Environmental Design) Green Building Rating System™ Gold Certification for its high building standards by the U.S. Green Building Council.

The award was given for 3 primary reasons:

  • 100 percent reduction of potable water for sewage conveyance through the capture and reuse of rainwater.
  • 78 percent of on-site generated construction waste diverted from landfill.
  • Use of up to 98 percent of the building's existing structural elements -- the LEED Gold Certification required a minimum of 55 percent of elements be reused.
  • Overall energy cost savings of 22.24 percent.

Prior to its use a datacenter, the Equinix facility was used as a government paper store. The building was designed by famed architect, Harry Seidler.

The U.S. Green Building Council established the LEED certification in 2000. The LEED certification is designed to provide building owners, and operators with a framework  for identifying and implementing practical and measurable green building design, construction, operations and maintenance solutions, taking into account factors such as energy savings, water efficiency and CO2 emissions reduction.

This makes the second green datacenter VPS.net uses, as our Amsterdam location also has a plan that has been into action to reduce its carbon footprint.

Command Line Basics Part 2: Unix File System

In the most recent post in this series I talked about the commands you use to move around the file system. Now I'll look at some of the places you might want to go.

Linux (and other Unix-like operating systems) inherited their file system layout from a long history going back to the original Unix incarnations in the 1970s. Over time various versions changed where things were located. The Filesystem Hierarchy Standard is an attempt to standardize this. It probably doesn't cover all Linux/Unix installations perfectly, but it's a fairly good guide of where stuff is in a modern installation.

The most common place you'll visit when administering a system is the /etc directory tree. That's where the configuration files for applications installed on the system reside. So if you need to change an application setting, you'll go to that application's configuration directory under /etc. For instance, if you have a web server, the configuation files will be under /etc/apache2. Here's a listing of the contents of that directory:

2012 08 13 1045 Command Line Basics Part 2: Unix File System

The right column in this display is the name of the file or directory. The first character is "-" for files and "d" for subdirectories. apache2.conf has basic setup for the apache web server. The directories mods-available and mods-enabled are used to control what optional software modules are set up to be used with the web servers.

Another important configuration on a system is the configuration of Secure SHell (/etc/ssh):

 2012 08 13 1046 Command Line Basics Part 2: Unix File System
The file ssh_config is controls how ssh works to connect from here to other systems. sshd_config (ssh daemon config) controls how ssh accepts connections from other systems.User's home directories are usually in the /home directory. So if my username is "me" then my home directory will be /home/me. (Side note: every unix-like system has a special user called "root" that has priviledges to do everything. root's home directory is a separate location, /root.Installed commands have their executable commands in directories like /bin (for normal commands) and /sbin (comands that the SuperUser, or root, use). Other directories used for those purposes are /usr/bin and /usr/sbin/. You mostly won't do anything in those directories (doing so could interfere with installed system software). If you create scripts or executable programs for everyone on your system to use, you can put them into /usr/local/bin. System package tools leave that directory alone, you can put stuff there and it won't be disturbed.

Modern Linux kernels have a window into the functioning of the kernel built into the file system, under the /proc directory. It's filled with virtual files that don't really exist on disk, but the contents of those files are populated by function calls to the kernel. The file /proc/cpuinfo, for instance, contains the kernel's information about the processor (the "more" command just prints the contents of a file to the command line display):

2012 08 13 1047 Command Line Basics Part 2: Unix File System

(I've only listed part of the output here). /proc/meminfo is useful too; it tells you information about virtual and physical RAM.

Finally, data for installed applications lives in the /var file system. The default location of the directory where the files for the apache web server live is /var/WWW. So to edit files on a new web server, you'd go to the /var/WWW and set up your files there.

So this is a very basic overview. Most of the files you'll need to get at as an admin will be in /etc or /var. Next time, I'll talk about options for editing files.

Craig Steffen cut his command-line teeth on MS-DOS 2.11 round about 1986 or 87; his first Unix-like OS was NeXT-Step on NeXT computers in 1991. He used Solaris, Irix, and increasingly Linux in graduate school, and runs mostly (Ubuntu) Linux nowadays. He lives in appalachia but oddly works for a mid-west University. In his spare time he mucks around with his vintage VW and occasionally flies small airplanes. You can see more at his blog and on twitter.

 

Remarketing and What it Means for Small Businesses

It has happened to all of us. You visit a website to checkout a new video game or the benefits of a new air miles credit card. Then, for the next two weeks no matter how many sites you visit, you see highly targeted ads related to that exact product. The first thing that runs through our mind is, “how do they do that!?”. Well it’s called retargeting and their niche in the digital marketing space just got a little crowded.

Previously if you wanted to run this style marketing campaign you were forced to go with the pricey systems like Retargeter or Ad Roll with the huge minimum ad spends that only big brands could afford. However, it is now in reach for us small businesses thanks to Google’s Remarketing, an extension of Adwords.

Although released in beta in early 2010 it has finally been opened up to all Adwords accounts during the latest UI updates from Google. With this update it allows business that have small budgets but big ideas succeed. Here is an example/campaign that helped a small power supply company make the most of its ad budget.

Case Study:

With a recently launched redesign of their website they had a targeted conversion point for customers which was a request a quote form. Their current paid search conversion on this form was a measly 0.96%. After a little research we found that the majority of the customers were not comfortable with the amount of information that was needed to fill out the form. So in order to educate them more on the products, we re-engaged them:

successful conversion Remarketing and What it Means for Small Businesses

Not only did this achieve a conversion rate of +6%, it only cost them $0.20 per click and an ad budget of $10/day. It really breaks down to three major pain points that Google solved for small businesses with Remarketing:

  1. Price Point: It lowered the price barrier allowing companies with budgets under $10,000 a month to do effective marketing. In fact, the only minimum budget that Google requires is $0.05 per click and a daily budget of $1.00.
  2. Ease of Use: They integrated a complex marketing approach in a familiar environment, Adwords. Many online marketers are already aware of this software and are well versed in using it.
  3. Reach + Relevance: Unlike traditional or outbound marketing you have the vast reach of the Google Display Network but the highly relevant impressions with customers that are already engaged with your brand.

So my challenge to you is to go out and start playing around with this neat and easy to use tool. The possibilities and layers of engagement are endless. If you have any questions feel free to leave them in the comments below. I also frequent the Adwords/Analytics help forums as well as SEOMoz’s Q&As - so feel free to reach me there as well.

Cheers - Kyle

 Remarketing and What it Means for Small BusinessesKyle is a search engine marketer for a full service design and marketing agency out of Cleveland, Ohio. Throughout his career he has worked with brands including Purell, Cleveland Clinic, Fazolis, American College of Radiology, Cleveland Cavaliers and BMW. You can learn more about Kyle’s work at his personal portfolio, www.kyledchandler.com.

Cloud Report: Australia, India and RAM Nodes!

My friends have told me that giving yourself a nickname might be the most self-absorbed Cloud Report: Australia, India and RAM Nodes! thing you could ever do. That didn't stop me. Perhaps that's an even more telling sign? You see, I was about to start referring to myself as the "streak stopper." Sports in Cleveland, Ohio haven't been so good to us lately. After Lebron James took his talents to South Beach, Florida, my Cleveland Cavaliers went on a 26 game losing streak. I was there when it ended. With the way we celebrated the victory after 26 losses, you would have thought the city of Cleveland finally won a championship.

While the Cavaliers have returned to greatness under basketball prodigy Kyrie Irving, the Cleveland Indians -- our baseball team -- have faltered. What we thought might be a playoff bound season, has recently been plagued with zero offense, and not very good pitching. In fact, we lost 11 games in a row. With the losing streak, tickets were cheap, and I couldn't help my self. Looking for a night out with some friends, I picked up a few seats for this Friday's game against the Boston Red Sox. Much to my dismay, the Indians finally won a game on Tuesday, and the nickname "Streak Stopper" gets shelved even before it was able to be used. Friday will still be a good time, though I am slightly disappointed. I was really looking forward to having a nickname, even if it was self given.

Australian & Indian VPS Servers Online

It's not often you're able to announce two locations in a single day, especially two locations that have been as heavily anticipated at Australia and India. I've been working at VPS.net since June of 2010, and our customers have been begging for VPS servers in both countries since day 1. They're both finally here and available for your use. As these locations mature, I can't wait to see the amount of unique ways our customers will be able to use them. Every day when I talk to our customers, I find out about different ways customers are utilizing our services. It's part of what makes my job at VPS.net so exciting.

Now, before I go any further, I do owe everyone a little bit of an explanation. When we initially launched our new Australian location, we marketed it as being in Melbourne. Melbourne looks like a beautiful city, and one I intend to visit as soon as I can. Unfortunately, that's not where our servers are. Instead they're located in Sydney, Australia. Now people can say, "How does that even happen?"

I'll explain -- it's actually quite simple. When doing our research for datacenter partners, we spoke with vendors located throughout Australia, many of which were in Melbourne. When it came time, we chose an existing partner, Equinix, which has a datacenter located in Sydney. We have another partner for our Manchester, United Kingdom location, named Melbourne Internet. While I wish I could explain in much more detail how it happened, I can only relate it to those times when a certain name or word gets stuck in your brain and that's all you can think of.

Half Price RAM Nodes

Hurry! Our RAM Node special is set to end tonight. Currently you're able to purchase 512 MB of RAM for just £5 / $7.50 a month. RAM is the easiest way to increase the speed your cloud server, and with this special, also the most affordable. In you're at the cusp of needing an upgrade, now is the time to do it.

That's all for this week. What's in store for next week? I don't want ruin any of the surprises Rus has for you, but I hear that may be more new locations about ready to make their debut. Any guesses? If you're in the USA, I'll throw a robot your way if you correctly guess.