Love Is In The Air: Our Pick Of The Best Valentine’s Day Marketing Campaigns

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It’s that time of year again, and businesses around the globe are pulling out all the stops to generate that warm and fuzzy feeling for February 14^th. With that in mind, we’ve rounded up some of the most memorable Valentine’s Day campaigns. Check out our selection below and choose your favourite…

Heineken
Heineken’s “The Serenade” was dreamt-up by edgy advertising agency, Wieden+Kennedy Amsterdam. The Facebook app allowed users to send personalised songs to potential dates within their friends list. Those that received a proposition then had the option to select yes or no – for the whole of Facebook to see, naturally.
McDonald’s France

Our more er, refined, cousins across the channel kept it simple in this campaign, with a Valentine’s-appropriate ode to the classic Big Mac.

 
 
 
 
 
 
 
Apple
Apple’s direct mail campaign reminded loved-up couples that ‘love is in the ear’, and urged them to treat their other halves to a specially engraved iPod – for free.
Pizza Hut
Pizza Hut USA scoops the title of ‘Least Romantic Valentine’s Proposition Ever’. The fast food giant ran a limited edition $10,010 engagement package, which included a ring, a fireworks display and limo service. And, of course, a pizza dinner box.

Wilkinson Sword
Last year’s Wilkinson Sword ad reminded men everywhere to keep smooth for their ladies on Valentine’s Day, but also hinted at something a little bit deeper…

 
 
 
 
 
 
 
 
Levi’s
Spontaneity, youth, affection and – well, denim.

 
 
 
 
 
 
 
 
Coca-Cola
It’s nice to see a brand simply showing its love for its audience. Coca-Cola’s Love Is In The Air: A Coca-Cola Valentine wishes people around the world a Happy Valentine’s Day.
Hooters
The restaurant chain encouraged people to declare their love through the medium of chicken.