Archive for the “Business” Category

Your 2015 Business Review

by Madeleine Bruce

Another year is coming to a close, and that means it’s time to look back at what you’ve achieved.

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Is Your Monitor Up To Scratch?

by Neil Cumins

Back in the 1980s, computer users had no choice over how they viewed the information generated by their devices. Monitors tended to be small and monochrome, and green text was ubiquitous because of the phosphor contained within cathode ray tubes. These green characters and symbols were displayed on black screens, because in those days hardware…

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Does Targeted Advertising Really Work?

by Madeleine Bruce

Consumers worldwide are becoming exasperated by being chased around the web by targeted advertising. Sure, as a concept it should be beneficial to the consumer, but in practice it is nothing more than a nuisance.

Brand Management 101

by Madeleine Bruce

In online business it can be tricky to truly protect your brand.

Digital Darwinism: Who Will Survive?

by Madeleine Bruce

In an age where digital disruption is causing chaos for even well-established brands, who will make it out alive?

A Company Guide To Using Twitter Responsibly

by Madeleine Bruce

Twitter is a social network that seems to spark extreme reaction: people either see no good reason to use it, or they simply can’t live without it.

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